Nueva Cocina
Launch Campaign

TASK

Develop a promotional recipe book with coupons and accompanying promotions to introduce this new line of quick-and-easy dinner products inspired by different Latin American cuisines.

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SOLUTION

I researched the visual language of each featured Latin American culture. I used imagery, color, and pattern to celebrate the unique places that the food represents. I pulled elements from the packaging to create a cohesive brand experience and inspire consumer excitement to try this new line of products.

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I developed a promotional campaign online and in-store. It was inspired by the graphic style of packing that utilized bold colors, brand typefaces, and imagery to create maximum impact. Our team worked with a writer to come up with a campaign slogan. I developed a type-treatment for the slogan, adding the flaming heart to play off the words and a fork to imply the love of food. There was an alternate treatment developed and tested on these designs.     

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